Known in Chinese as Xiaohongshu, or Little Red Book (Red), this leading “lifestyle platform” has rapidly gained traction among global Chinese-speaking communities. Launched in 2013, Red now boasts over 300 million users, including 2 million in Southeast Asia, according to recent reports. With its diverse functions, ranging from socializing and shopping to general internet searching,… Continue reading How to use Xiaohongshu (Red) to Market to the Chinese Audience

More Knowledgeable Other  The zone of proximal development says that a more knowledgeable person can enhance a person's learning by guiding them through a task slightly above their ability level. These practical and hands-on learning experiences will build your core competencies and skills. For October our knowledge sharer is: Ben Smith, who worked with the founders of 2XU, Frank Green and Poppy Lissiman to… Continue reading Scaling Strategy: How to hire headcount for sustainable growth