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DTSTART;TZID=Australia/Perth:20240806T090000
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DTSTAMP:20260430T132931
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SUMMARY:Communicating About Societal Impact: ESG communication
DESCRIPTION:How to plan and implement communication programs that communicate about environmental\, social and governance (ESG) initiatives.\nCourse description:\nThis two-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to communicate with stakeholders more openly and build trusted internal and external relationships. \nWhat to expect:\n\nAlign your communication efforts with ESG outcomes\nBuild measures and develop ROI for your ESG communication efforts\nIncrease your perceived value within the organisation\nUnderstand what drives societal value for stakeholders in today’s communication environment\n\nWho should attend:\nCommunication professionals working in corporate social responsibility\, government relations\, issues management\, strategic communication\, corporate communication\, internal communication\, external communication\, corporate affairs or public relations. Those leading teams\, ESG projects\, or having to influence others about ESG within the organisation. \nCareer Level: Foundation\, Generalist/Specialist\, Strategic Advisor \nCourse outline:\nUpon completion of this course you’ll be able to: \n\nBuild alignment between ESG and communication outcomes\nDevelop a clear understanding of what drives ESG value for stakeholders\nKnow the elements of a strategically focused ESG communication plan\nMobilise employee ambassadors\nExplore best practices\, principles\, processes and implementation elements designed to equip you with the knowledge and expertise to deliver business results\n\nDay 1\nThe changing stakeholder environment  \n\nFrom sustainability and CSR to ESG\nThe state of trust and the context of relationships\nUse audience insight to inform your ESG strategy\n\nFind your ESG story  \n\nThe Communication Value Circle\nCommunicating a purposeful culture\nIntegrate ESG into your communication\nCommunicating ESG metrics\n\nBuild a top employer brand  \n\nAlign your mission\, vision\, purpose and values\nListen and respond to what motivates your employees\nMobilise employee ambassadors\n\nEmbrace digital dialogue  \n\nCommunicate your ESG messages on social media\nActivate social listening\nThe highly social CEO (and other leaders)\n\nDay 2\nBuild your ESG communication strategy   \n\nDefine your ROI\nAlign your ESG communication strategy with ESG business needs\nApply the right measures to your strategy\nImplement\, embed and monitor your strategy\n\nGet your stakeholders on board \n\nExplore stakeholder management and the lessons to learn\nInfluencing and coaching through your strategy\n\nPut it all into practice  \n\nExplore a case study and build an ESG communication strategy\nDevelop a rollout plan\n\nAbout the trainer\nAdrian Cropley OAM\, FRSA\, IABC Fellow\, GCSCE\, SCMP \nA certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC)\, Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years\, Adrian has worked with clients all over the world on major change communication initiatives\, internal communication reviews and strategies\, professional development programs\, and executive leadership and coaching. In 2018 Adrian was awarded the Medal of the Order of Australia for his service to the community and the advancement of the communication profession in Australia. He was named an IABC Fellow in 2020.
URL:https://wainnovationcalendar.com.au/event/communicating-about-societal-impact-esg-communication/
LOCATION:Cliftons Perth\, Parmelia House\, 191 St Georges Terrace\, Perth\, WA\, Australia
CATEGORIES:Workshop / Masterclass
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