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X-ORIGINAL-URL:https://wainnovationcalendar.com.au
X-WR-CALDESC:Events for WA Innovation Calendar
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TZID:Australia/Perth
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TZOFFSETFROM:+0800
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DTSTART:20240101T000000
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DTSTART;TZID=Australia/Perth:20250722T230000
DTEND;TZID=Australia/Perth:20250722T233000
DTSTAMP:20260406T151826
CREATED:20250714T003025Z
LAST-MODIFIED:20250714T003025Z
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SUMMARY:It’s Not the Product—It’s the Pitch: Marketing Innovation that Sells
DESCRIPTION:Innovation doesn’t sell itself—marketing does. This engaging session unpacks how success hinges not on the brilliance of an idea\, but on how well it’s positioned in the market. \nThrough courtroom drama\, toy industry insights\, and real-world wins like the $350M baby monitor boom\, we explore why people buy benefits\, not products. Drawing from years of experience working with DOE and LLNL\, the session also highlights how students helped commercialize lab and university tech into million-dollar startups. From robotic cats to national lab IP\, LESI’s High Tech Committee webinar will show why great marketing beats great ideas—every time.
URL:https://wainnovationcalendar.com.au/event/its-not-the-product-its-the-pitch-marketing-innovation-that-sells/
LOCATION:online\, Australia
CATEGORIES:Seminar / Panel Discussion / Conversation
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