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DTSTART;TZID=Australia/Perth:20250218T100000
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DTSTAMP:20260506T212801
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UID:10002836-1739872800-1739880000@wainnovationcalendar.com.au
SUMMARY:Supercharge your Sales: Business Station Workshop
DESCRIPTION:Are you a business owner grappling with the challenges of sales? Whether it’s the fear of reaching out to clients\, struggling to close deals\, or simply feeling overwhelmed by the sales process\, you’re not alone. The good news? You can overcome these obstacles and transform your approach to sales in 2025. \nAn in-person workshop specifically crafted to empower small business owners to conquer their sales fears and unlock their potential. Led by Rebecca Ruiz a Business Owner\, Digital Consultant and Coach. Leveraging her extensive background in business development\, sales\, and customer success\, experienced sales professional\, this hands-on session will provide you with the tools\, strategies\, and confidence to supercharge your sales and achieve your goals. \nWhat You’ll Gain: \n\nMaster Your Mindset: Say goodbye to the fear of rejection and self-doubt. Learn how to develop a growth-oriented mindset that fuels your confidence and keeps you focused on success.\nPerfect Your Pitch: Discover techniques to clearly articulate your value proposition\, build instant rapport with potential clients\, and handle objections like a pro.\nWin More Business: Get step-by-step guidance on closing deals effectively\, plus follow-up strategies that keep your pipeline healthy and your relationships strong.\n\nWhy You Should Attend: \n\nPractical\, real-world strategies you can start using immediately.\nAn interactive environment where you can ask questions\, share challenges\, and learn from others.\nActionable takeaways to help you make 2025 your most successful sales year yet.\n\nMultiple locations: \n11 February 2025 – Gosnells \n18 February 2025 – Joondalup
URL:https://wainnovationcalendar.com.au/event/supercharge-your-sales-business-station-workshop-2/
LOCATION:Business Station Joondalup\, 43/15 Barron Parade\, Joondalup\, Joondalup\, Western Australia\, 6027\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20240724T180000
DTEND;TZID=Australia/Perth:20240724T190000
DTSTAMP:20260506T212801
CREATED:20240414T052821Z
LAST-MODIFIED:20260407T055834Z
UID:10002099-1721844000-1721847600@wainnovationcalendar.com.au
SUMMARY:Leveraging LinkedIn: Smart Strategies for Lead Generation
DESCRIPTION:Ready to tap into the power of LinkedIn for your business? Join us online at 6 PM on the first Wednesday in July 2024. This session is perfect for small business owners\, marketers\, and anyone eager to discover how LinkedIn can open doors to new leads without draining your budget. \nOur guest presenter\, a digital marketing pro with real-world experience\, will show you the ropes of LinkedIn and how to make it work for your business. This session goes beyond post suggestions! We’ll be looking into making meaningful connections\, using LinkedIn’s unique tools\, and integrating it with your overall marketing strategy for maximum effect. \nWhat You’ll Learn: \n\nThe basics of digital marketing specifically for generating leads on LinkedIn.\nHow to use LinkedIn’s features to your advantage for connecting with potential leads.\nTips for integrating your LinkedIn strategy with other digital marketing efforts for maximum impact.\nPractical advice to enhance your visibility and attract more leads.\n\nDate and Time: Wednesday\, July 3\, 2024\, at 6 PM \nLocation: Online – Link provided upon registration \nWho Should Attend: Business owners\, marketing professionals\, freelancers\, and anyone interested in learning how to use LinkedIn and other digital marketing tools to generate leads without breaking the bank. \nRegistration: Attendance is free\, but space is limited. Register now to save your spot.
URL:https://wainnovationcalendar.com.au/event/leveraging-linkedin-smart-strategies-for-lead-generation/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20240605T180000
DTEND;TZID=Australia/Perth:20240605T190000
DTSTAMP:20260506T212801
CREATED:20240523T041747Z
LAST-MODIFIED:20260407T033013Z
UID:10002228-1717610400-1717614000@wainnovationcalendar.com.au
SUMMARY:Get More from Your Existing Customers: Simple Strategies for More Sales
DESCRIPTION:Wondering how to boost your sales without the endless chase for new customers? Join us for an eye-opening webinar with Paul Duncan\, happening at 6 PM on the first Wednesday in June 2024. This session is perfect for business owners who want to utilise the potential in their existing customer base. \nFinding new customers is time consuming and expensive\, but you’ve got a goldmine sitting right under your nose – your current customers. Paul’s going to show you how to tap into this resource\, teaching you straightforward strategies for getting your customers to buy more and stick around longer. \nYou Will Learn: \n\nPractical techniques for encouraging customers to purchase more through upselling and cross-selling.\nStrategies to increase customer loyalty\, turning one-time buyers into lifelong fans.\nThe best way to improve customer experiences and promote repeat business.\nHow to analyse your current customer base to identify opportunities for increased revenue.\n\nDate and Time: Wednesday\, June 5\, 2024\, at 6 PM \nLocation: Online – Link provided upon registration. \nWho Should Attend: Small business owners and marketing professionals looking to increase revenue without the constant hunt for new customers. \nRegistration: This webinar is free\, but spaces are limited. Register now to secure your seat and start making the most of your existing customer base.
URL:https://wainnovationcalendar.com.au/event/get-more-from-your-existing-customers-simple-strategies-for-more-sales/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20240528T100000
DTEND;TZID=Australia/Perth:20240528T113000
DTSTAMP:20260506T212801
CREATED:20240111T022408Z
LAST-MODIFIED:20260407T070553Z
UID:10001791-1716890400-1716895800@wainnovationcalendar.com.au
SUMMARY:She Brews Success – Osborne Park
DESCRIPTION:Get ready to brew success with empowering workshops\, She Brews Success – where women entrepreneurs come together to learn and grow ! \n\n\n\n\n\n\n\n\nWe see the small businesswoman. We believe in the capacity of women to build ‘unbreakable’ businesses. In response\, our award-winning development pathway aims to bring together a supportive community of small businesswomen\, offering a space to collaboratively overcome challenges\, learn new skills\, and achieve a better work-life balance. Success truly tastes better when we sip it together. Which is why you should join us for our new workshop series designed for the small businesswoman…She Brews Success. \nJoin “She Brews Success” whether you’re starting a business\, running a home-based venture\, or already on your journey. Experience a supportive\, inclusive atmosphere that blends connection\, rich ideas\, and practical insights. \nShe Brews Success is $49 per session. You might be asking\, what does $49 get me? \n\nBusiness Skills Workshops\nGuest Speakers\nNetworking Opportunities\nBusiness Resource Library\nBusiness Idea Exchange\nMarketing and Branding Support\nFinancial Planning Assistance\nPersonal Development Sessions\n\n\n90 days of access to our exclusive Business Academy\n\n\nBarista made coffee and a selection of café treats\n\n\nFacility for Kids to Play while you learn\n\n  \nWhen is it? \n\nNovember 21st 2023\nFebruary 6th 2024\nApril 2nd 2024\nMay 28th 2024\nJuly 23rd 2024\n\nWhere is it? \nBlue Lotus Cafe – cnr Karrinyup Road & Hamilton Street\, Stirling\, Perth WA 6017 \n  \nEach event covers vital business elements like marketing\, finance\, and sales\, offering wisdom from experts and a chance to share experiences. Collaborate with like-minded women\, conquer challenges\, and find guidance to unlock business opportunities. \n  \n  \n  \nWith us\, you’re not alone on this journey. \nYou are not just a part of our gathering but the heartbeat of “She Brews Success.” Embrace the support\, camaraderie\, and empowerment that await you here. Your dreams matter; we’re here to ensure they come to life. Here’s to your success and to us rising together as unstoppable women entrepreneurs! \nCheers to shared success among unstoppable women entrepreneurs!
URL:https://wainnovationcalendar.com.au/event/she-brews-success-osborne-park/2024-05-28/
LOCATION:Blue Lotus Cafe\, Cnr Karrinyup Road & Hamilton Street\, Stirling\, WA\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20231206T180000
DTEND;TZID=Australia/Perth:20231206T183000
DTSTAMP:20260506T212801
CREATED:20231102T025350Z
LAST-MODIFIED:20260407T070546Z
UID:10001730-1701885600-1701887400@wainnovationcalendar.com.au
SUMMARY:Business Swings & Roundabouts: Building your Customer base In-person
DESCRIPTION:Learn how to forge valuable connections\, expand your reach\, and unlock growth opportunities. \n\n\n\nBuilding your Customer base In-person – Getting Out Of Your Comfort Zone \nIn this session\, we will explore strategies and techniques to expand your customer base through in-person interactions. Discover how to step out of your comfort zone and effectively network\, engage with potential customers\, and build meaningful relationships. Whether you’re a seasoned business owner or just starting out\, this webinar will provide you with valuable insights and practical tips to help you grow your customer base through face-to-face interactions. Don’t miss this opportunity to boost your business and expand your network.
URL:https://wainnovationcalendar.com.au/event/business-swings-roundabouts-building-your-customer-base-in-person/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230228T120000
DTEND;TZID=Australia/Perth:20230228T130000
DTSTAMP:20260506T212801
CREATED:20230218T073226Z
LAST-MODIFIED:20260408T021935Z
UID:10000891-1677585600-1677589200@wainnovationcalendar.com.au
SUMMARY:Business Station:EXPLORING THE WORLD’S 55 MOST SUCCESSFUL BUSINESS MODEL PATTERNS
DESCRIPTION:Researchers from University of St Gallen in Switzerland have discovered that just 55 business models are responsible for 90% of the world’s most successful businesses. \nThese 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. \nIn this workshop we will take a look at the 55 Business Model patterns identified by University of St Gallen
URL:https://wainnovationcalendar.com.au/event/business-stationexploring-the-worlds-55-most-successful-business-model-patterns/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230224T120000
DTEND;TZID=Australia/Perth:20230224T130000
DTSTAMP:20260506T212801
CREATED:20230212T013647Z
LAST-MODIFIED:20260408T021935Z
UID:10001108-1677240000-1677243600@wainnovationcalendar.com.au
SUMMARY:Digital Solutions - Business Station: Penetration using Online Networking
DESCRIPTION:PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. \nThis session will be recorded and sent to everyone who has registered. Register now! \nLevel : Advanced \nOne of the biggest challenges in entrepreneurship is getting your new product or service to market in the first place. \nBut then what? \nYou still have next to zero market penetration… \nIn this session\, I will take you a networking system I created to increase the market penetration of my producticised service. \nWe will cover: \n\nHow to increase the number of bookings / inquiries about you/your product/your service\nOrganising Cross-Referral Hackathons\nHolding Referral Partners to account\nProviding Referral Target profiles\nHow to grow exponentially through networking\nPre-selling that next meeting/next introduction/ that next call to action\nWhat can go wrong to derail your growth plans\nHow to leverage Zoom\, LinkedIn\, Online Speed Networking and Networking Clubs to accelerate your growth.\n\n  \nThis workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
URL:https://wainnovationcalendar.com.au/event/digital-solutions-business-station-penetration-using-online-networking/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230217T120000
DTEND;TZID=Australia/Perth:20230217T130000
DTSTAMP:20260506T212801
CREATED:20230212T013502Z
LAST-MODIFIED:20260408T021928Z
UID:10001107-1676635200-1676638800@wainnovationcalendar.com.au
SUMMARY:Digital Solutions - Business Station: Finding Business Partners & Co-Founders on LinkedIn & QIHub
DESCRIPTION:PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. \nThis session will be recorded and sent to everyone who has registered. Register now! \n  \nLevel : Intermediate \n  \nIn an increasingly interconnected\, interdependent world\, it is all the more possible and even necessary to leverage the support of others in the ecosystems to catapult us from mediocrity to success. \nThe main questions we will address during this workshop is: \n(1) How do we find said people? \n(2) How do we make sure they are the right people from a strategic standpoint? \n(3) How do we make sure they are the right people from a personal standpoint? \n(4) How do we set up a highly productive working relationship that is genuinely win-win and not lose-win\, win-lose or lose-lose in nature \nAND of course what that means for our future! \n(5) How do we keep each other accountable as our businesses grow \n  \nThis workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
URL:https://wainnovationcalendar.com.au/event/digital-solutions-business-station-finding-business-partners-co-founders-on-linkedin-qihub/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230206T120000
DTEND;TZID=Australia/Perth:20230206T130000
DTSTAMP:20260506T212801
CREATED:20230124T100419Z
LAST-MODIFIED:20260408T021928Z
UID:10000821-1675684800-1675688400@wainnovationcalendar.com.au
SUMMARY:Business Station: Agile Business Planning & Modelling Mural Masterclass
DESCRIPTION:In this session\, we discuss ‘Dialling in’ your small business/start-up strategy using Agile Business Planning and Modelling Techniques \n  \nAlmost anyone can come up with Strategy or Tactics which could conceivably work within the context of a Small Business or Start-up. \nThe difficulty lies in getting said strategies and tactics to deliver meaningful & strategic results. \nThe business building process can be an excruciating process of trial\, error and misfortune resulting in slow & confusing progress. \nIf you have ever started a business you can probably relate to the highs & lows of running seemingly endless start-up experiments to little/ no avail. \nProblem = TOO many Business Strategy Variables \n 
URL:https://wainnovationcalendar.com.au/event/business-station-agile-business-planning-modelling-mural-masterclass/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230127T120000
DTEND;TZID=Australia/Perth:20230127T130000
DTSTAMP:20260506T212801
CREATED:20230114T051839Z
LAST-MODIFIED:20260407T052851Z
UID:10001064-1674820800-1674824400@wainnovationcalendar.com.au
SUMMARY:Business Station: Finding who your B2B Key Partners & Allies are on LinkedIn
DESCRIPTION:WEBINAR Presented by Tristan Senycia \nUnderstanding who your Key Partners are likely to be is a critical component of operating a successful business model. \nThis requires the following steps to be undertaken:\n– Setting up LinkedIn to help you identify who else is servicing the same unmet or underserved need as your product or service\n– Establishing contact to confirm and validate partnership potential\n– Activating key partnerships for mutual benefits. \nWe will be looking at a number of prospective Key Partners we might choose and what mutual value can be co-created as a direct result of collaboration.
URL:https://wainnovationcalendar.com.au/event/business-station-finding-who-your-b2b-key-partners-allies-are-on-linkedin/
LOCATION:online\, Australia
CATEGORIES:Networking / Group Meetup
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230124T100000
DTEND;TZID=Australia/Perth:20230124T110000
DTSTAMP:20260506T212801
CREATED:20230121T022213Z
LAST-MODIFIED:20260408T021921Z
UID:10001091-1674554400-1674558000@wainnovationcalendar.com.au
SUMMARY:Business Station: How do the new workplace laws impact your business?
DESCRIPTION:We’ll be answering questions like this in our 1-hour webinar which might help you sleep soundly at night knowing you’ve fulfilled your obligations as an employer. \nFind out which laws apply to different workplaces\, what the exemptions are and when the laws come into effect (some changes were immediate while others are scheduled for 2023). \nCome with all of your questions and Pauline will share up to date guidance to offer you peace of mind. Please note that this session contains general information and is not legal advice.
URL:https://wainnovationcalendar.com.au/event/business-station-how-do-the-new-workplace-laws-impact-your-business/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230123T120000
DTEND;TZID=Australia/Perth:20230123T130000
DTSTAMP:20260506T212801
CREATED:20230114T051659Z
LAST-MODIFIED:20260407T052851Z
UID:10001063-1674475200-1674478800@wainnovationcalendar.com.au
SUMMARY:Business Station: Using Online Speed Networking to sell products & services
DESCRIPTION:WEBINAR Presented by Tristan Senycia \nOnline speed networking has taken the Small Business & Startup ecosystem by storm. \nIn this session we look at:\n– How it works\n– Why it is so effective\n– How to calculate the unit economics of Online Speed Networking for your business\n– The specifics of selling to small business\n– Building referral networks within the Small Business Community\n– How to leverage Online Speed Networking to undertake Customer Development\n– Which markets you can target around Australia & the World
URL:https://wainnovationcalendar.com.au/event/business-station-using-online-speed-networking-to-sell-products-services/
LOCATION:online\, Australia
CATEGORIES:Networking / Group Meetup
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230118T120000
DTEND;TZID=Australia/Perth:20230118T130000
DTSTAMP:20260506T212801
CREATED:20230114T051458Z
LAST-MODIFIED:20260407T052851Z
UID:10001062-1674043200-1674046800@wainnovationcalendar.com.au
SUMMARY:Business Station: Automating real time market intel capture using LinkedIn
DESCRIPTION:WEBINAR Presented by Tristan Senycia \nOne of the most important aspects of entrepreneurship is of course the ability to read the market… \nIn this day & age markets evolve very rapidly. It is hence super important to set up your business up to capture real-time market intel. \nIn this session\, we look at some of the features LinkedIn Premium provides to do just that. \nAfter all\, we need to have a solid read of market in order to get to Market-fit for our products and services!
URL:https://wainnovationcalendar.com.au/event/business-station-automating-real-time-market-intel-capture-using-linkedin/
LOCATION:online\, Australia
CATEGORIES:Networking / Group Meetup
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20221027T170000
DTEND;TZID=Australia/Perth:20221027T200000
DTSTAMP:20260506T212801
CREATED:20221015T074049Z
LAST-MODIFIED:20260407T052831Z
UID:10001046-1666890000-1666900800@wainnovationcalendar.com.au
SUMMARY:Perth - Startup Founders Speed Networking by Digital Solutions
DESCRIPTION:Speed Networking works a lot like ‘Speed Dating’ without the ‘Dating’. A structured opportunity to meet accomplished small business owners/startup founders just like yourself\, face to face\, one business professional at time. Whether you are an entrepreneur\, small business owner\, legal or medical professional\, in the finance\, real estate or entertainment industry – speed networking events offer the perfect occasion to expand your business\, social or enterprise contacts. \nThis event is brought to you by Business Station and AusIndustry under the Digital Solutions Program in collaboration with Spacecubed
URL:https://wainnovationcalendar.com.au/event/perth-startup-founders-speed-networking-by-digital-solutions/
LOCATION:Riff\, 45 St Georges Tce\, Perth\, Australia
CATEGORIES:Networking / Group Meetup
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220721T090000
DTEND;TZID=Australia/Perth:20220721T100000
DTSTAMP:20260506T212801
CREATED:20220716T072801Z
LAST-MODIFIED:20260407T053602Z
UID:10000997-1658394000-1658397600@wainnovationcalendar.com.au
SUMMARY:Getting the most from Meta Business Suite
DESCRIPTION:Meta Business is your new best friend \nHave you noticed Facebook has rebranded and as a result made some big changes to some of their tools. Meta Business is your next best friend. In this webinar\, you will be taken through the range of tools that will help you better manage your Facebook Page and Instagram profile.
URL:https://wainnovationcalendar.com.au/event/getting-the-most-from-meta-business-suite/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220719T103000
DTEND;TZID=Australia/Perth:20220719T113000
DTSTAMP:20260506T212801
CREATED:20220716T072538Z
LAST-MODIFIED:20260407T053602Z
UID:10000995-1658226600-1658230200@wainnovationcalendar.com.au
SUMMARY:Learn to pitch yourself\, your products & services
DESCRIPTION:Pitching your business to strangers can be nerve-wracking. But with this formula\, you’ll nail it every time! \nEver had trouble describing what your business does? Get stuck for words when someone asks you what is so unique about your business? Wonder if your pitch is on-point? \nPitching is a quick-fire way to explain to a complete stranger some key points about what your\, your products or your services are all about. \nIt will contain information like: \n1. who you are \n2. what your business is called \n3. what problem you address \n4. who your preferred customers are \nBut it might contain more. \nMany pitches don’t last more than 90-seconds. Some are just 30. All of them are clear\, concise and easy to remember. \nIn this interactive 1 hour workshop where you will build your pitch and have a go at presenting it\, you will learn: \n1. the elements of a pitch \n2. great examples of winning pitches \n3. pitching to customers \n4. pitching to investors \n5. pitching to networking groups \n 
URL:https://wainnovationcalendar.com.au/event/learn-to-pitch-yourself-your-products-services/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220701T140000
DTEND;TZID=Australia/Perth:20220701T150000
DTSTAMP:20260506T212801
CREATED:20220615T095250Z
LAST-MODIFIED:20260408T021423Z
UID:10000673-1656684000-1656687600@wainnovationcalendar.com.au
SUMMARY:Validating new product & service startup business models\, by Tristan
DESCRIPTION:In this session\, we run through the processes involved in validating business models for new products & services \nBefore we embark on the objective of ‘validating’ product and service companies in the real world it is important to define what we really mean… \nIn this session we breakdown this definition into the following constitutent processes and objectives: \n1. Customer Discovery \n2. Product Concept Testing \n3. Competitive Intelligence \n4. Finding the right mentors/advisors \n5. Customer Validation \n6. Finding your place in the supply chain \n7. Customer Journey Testing \n8. Discovery & Validation of Key Partners \n9. Understanding Key Partner Psychology \n10. Sales Process Testing \n11. Customer Creation \n12. Achieving Product-Market-Channel-Model fit \n13. Maintaining Market Intel Currency \n14. Structure an advisory board for the business \n15. Discovering additional/scalable channels platforms for your work \n16. Company Building
URL:https://wainnovationcalendar.com.au/event/validating-new-product-service-startup-business-models-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/SBCM2-2.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220627T140000
DTEND;TZID=Australia/Perth:20220627T150000
DTSTAMP:20260506T212801
CREATED:20220615T095205Z
LAST-MODIFIED:20260408T021423Z
UID:10000671-1656338400-1656342000@wainnovationcalendar.com.au
SUMMARY:Importance of investing time in Sales Enablement activities\, by Tristan
DESCRIPTION:In this session\, we look at the importance of investing time in Sales Enablement activities \nAs a small business owner or startup founder\, you are often torn between working IN the business vs ON the business vs ABOVE the business. \nThe purpose of this session is to look at the importance of working ON/ABOVE the business on sales enablement. \nFor those who haven’t yet come across sales enablement… Sales enablement is the process of providing your sales force and channel partners with the information\, content and tools to help them sell more effectively. \nWe’ll discuss ‘The Who\, What\, How and Why of Sales Enablement’
URL:https://wainnovationcalendar.com.au/event/importance-of-investing-time-in-sales-enablement-activities-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/SBCM4.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220624T140000
DTEND;TZID=Australia/Perth:20220624T150000
DTSTAMP:20260506T212801
CREATED:20220615T095107Z
LAST-MODIFIED:20260408T021914Z
UID:10000669-1656079200-1656082800@wainnovationcalendar.com.au
SUMMARY:Increasing the distribution of your new product or services\, by Tristan
DESCRIPTION:In this session\, we will discuss the importance of building new paths-to-market of varying kinds \nOne of the most important activities of the business building process is continuously increasing the distribution for our products & services by: \n(1) Discovering new candidate sources of qualified leads \n(2) Creating a list of ‘sources of qualified leads’ be they: \n– Channel Partners (Key Partners) \n– Email Databases \n– Online Platforms (i.e. LinkedIn) \n– Event platforms (i.e. Eventbrite) \n(3) Capitalising on the existence of sources of qualified leads through activating these sales channels \nWe must also consider the impact of pivoting to a different Customer Segment / Key Partner type on the relevant ‘sources of qualified leads’. \nLet’s also discuss outsourcing the work of increasing distribution to our PAs or EAs.
URL:https://wainnovationcalendar.com.au/event/increasing-the-distribution-of-your-new-product-or-services-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/SBCM3.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220620T140000
DTEND;TZID=Australia/Perth:20220620T150000
DTSTAMP:20260506T212801
CREATED:20220615T095016Z
LAST-MODIFIED:20260408T021423Z
UID:10000975-1655733600-1655737200@wainnovationcalendar.com.au
SUMMARY:Finding & securing your first anchor client as B2B startup\, by Tristan
DESCRIPTION:In this session\, we examine how to ‘sniff out’ an Anchor Client for B2B ventures using a combination of software tools \nThe importance of securing an Anchor Client for your B2B (or B2B2B/C) startup cannot be understated\, it represents: \n(1) Your first commercial sale \n(2) The first step to proving your Business Model to investors\, advisors and team members \n(3) Escaping the notorious startup ‘valley of death’ \n(4) The road towards a successful business and future profitability \n(5) Substantially strengthening your Investor Proposition to professional/institutional investors \n(6) Linking into the exact right part of the supply chain \n(7) Transitioning from a startup to a properly resourced business! \nLets dive head first into this all-important go-to-market related topic!
URL:https://wainnovationcalendar.com.au/event/finding-securing-your-first-anchor-client-as-b2b-startup-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/HRSM2.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220617T140000
DTEND;TZID=Australia/Perth:20220617T150000
DTSTAMP:20260506T212801
CREATED:20220615T094911Z
LAST-MODIFIED:20260408T021423Z
UID:10000973-1655474400-1655478000@wainnovationcalendar.com.au
SUMMARY:Defining a winning partnership strategy for your business
DESCRIPTION:In this session\, we focus on what to consider when defining the partnership strategy for your small business or startup \nAs markets for product & service categories mature they inevitably get MORE competitive. \nIn order to compete and win\, we need to execute upon a winning partnership strategy for our businesses. \nDuring this session we will discuss what we need to consider when considering prospective partners including: \n1. Achieving critical mass through partnerships \n2. The line of contact between competitive coalitions \n3. Discussing the difference between Competitive & Collaborative organisations \n4. Interdependent relationships between organisation \n5. How markets self-organise on the basis of necessity \n6. Why your partnership strategy is more important than your value proposition design
URL:https://wainnovationcalendar.com.au/event/defining-a-winning-partnership-strategy-for-your-business/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/SBCM2-1.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220617T140000
DTEND;TZID=Australia/Perth:20220617T150000
DTSTAMP:20260506T212801
CREATED:20220607T074236Z
LAST-MODIFIED:20260408T021423Z
UID:10000953-1655474400-1655478000@wainnovationcalendar.com.au
SUMMARY:Defining a winning partnership strategy for your business by Tristan
DESCRIPTION:In this session\, we focus on what to consider when defining the partnership strategy for your small business or startup \nAs markets for product & service categories mature they inevitably get MORE competitive. \nIn order to compete and win\, we need to execute upon a winning partnership strategy for our businesses. \nDuring this session we will discuss what we need to consider when considering prospective partners including: \n1. Achieving critical mass through partnerships \n2. The line of contact between competitive coalitions \n3. Discussing the difference between Competitive & Collaborative organisations \n4. Interdependent relationships between organisation \n5. How markets self-organise on the basis of necessity \n6. Why your partnership strategy is more important than your value proposition design
URL:https://wainnovationcalendar.com.au/event/defining-a-winning-partnership-strategy-for-your-business-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/SBCM2.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220613T140000
DTEND;TZID=Australia/Perth:20220613T150000
DTSTAMP:20260506T212801
CREATED:20220607T074140Z
LAST-MODIFIED:20260408T015702Z
UID:10000951-1655128800-1655132400@wainnovationcalendar.com.au
SUMMARY:Building effective & lucrative channel partnerships by Tristan
DESCRIPTION:Learn how to apply co-creation partnerships ‘Crazy Quilts’ principle of entrepreneurship to your business! \nCo-creation partnerships \nExpert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture\, experts reduce uncertainty and co-create the new market with its interested participants. \nAs a bonus we will briefly review the other 5 core principles of Effectuation (https://www.effectuation.org/): \n1. Means ‘Bird-in-hand principle’ \n2. Leverage Contingencies ‘Lemonade principle’ \n3. Worldview ‘Pilot-in-the-plane principle’ \n4. Effectual Cycle \n5. Focus on downside ‘Affordable loss principle’ \nThe effectuation principles are designed to help small businesses owners & startup founders improve their ‘entrepreneurial efficiency’.
URL:https://wainnovationcalendar.com.au/event/building-effective-lucrative-channel-partnerships-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/06/FBC1.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220603T140000
DTEND;TZID=Australia/Perth:20220603T150000
DTSTAMP:20260506T212801
CREATED:20220529T013233Z
LAST-MODIFIED:20260408T021907Z
UID:10000913-1654264800-1654268400@wainnovationcalendar.com.au
SUMMARY:How to use the Value Proposition Canvas by Tristan
DESCRIPTION:The VP Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. \nThe Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them.\nEffectively what we will be working on together will be your ‘Value Proposition design’.\nWe need to ensure that we apply best practices when using the tool however because you won’t be successful with the tool though if you don’t learn how to use it properly.
URL:https://wainnovationcalendar.com.au/event/how-to-use-the-value-proposition-canvas-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/05/SBCM1.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220530T140000
DTEND;TZID=Australia/Perth:20220530T160000
DTSTAMP:20260506T212801
CREATED:20220529T013145Z
LAST-MODIFIED:20260408T021423Z
UID:10000911-1653919200-1653926400@wainnovationcalendar.com.au
SUMMARY:How to tap into resources of more established organisations by Tristan
DESCRIPTION:Small Businesses & Startups are notoriously under-resourced\, lets talk about strategies for alleviating financial & human resource ‘poverty’ \nLet’s discuss a range of actions Small Business and Startup founders can take to tap into:\n1. Market Intel\n2. Leads/ Internal Referrals\n3. Systems\n4. Processes\n5. Operations\n6. Knowledge\n7. Experience\n8. Documentation\n9. Even legal/accounting/business advisory available through established partner organisations.\nEstablished organisations can come in the form of:\n1. Businesses\n2. Not-for-Profits\n3. Institutions\n4. Associations etc\, etc
URL:https://wainnovationcalendar.com.au/event/how-to-tap-into-resources-of-more-established-organisations-by-tristan/
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/05/SBCM2.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20220527T140000
DTEND;TZID=Australia/Perth:20220527T160000
DTSTAMP:20260506T212801
CREATED:20220523T062456Z
LAST-MODIFIED:20260408T021907Z
UID:10000907-1653660000-1653667200@wainnovationcalendar.com.au
SUMMARY:Internationalisation and remote business development by Tristan [2OW]
DESCRIPTION:Entering new markets can be tough and often takes more time & resources than anticipated. \nLet’s look at some of the potential barriers to market entry and how to systemically overcome them… \nWhether it be as simple of expanding from one Australian state to another or expanding your presence/footprint internationally and taking on London\, San Francisco or Berlin\, we need a robust market-entry strategy before commit to a new market.
URL:https://wainnovationcalendar.com.au/event/internationalisation-and-remote-business-development-by-tristan-2ow/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/jpeg:https://wainnovationcalendar.com.au/wp-content/uploads/2022/05/Capture.jpg
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20220502T140000
DTEND;TZID=Australia/Brisbane:20220502T160000
DTSTAMP:20260506T212801
CREATED:20220429T090235Z
LAST-MODIFIED:20260408T021416Z
UID:10000690-1651500000-1651507200@wainnovationcalendar.com.au
SUMMARY:Building a Small Business/Startup growth machine [Part 2]
DESCRIPTION:In this session\, we will run through an additional 10-20 super important ingredients required to scale up fast! \nIf you are seeking to accelerate the growth of your startup or small business\, then this is the workshop for you! \nWe’ll run through at least 15 additional hacks and tricks worth considering as you start to seek ‘superlinear growth’ \nThis workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
URL:https://wainnovationcalendar.com.au/event/building-a-small-business-startup-growth-machine-part-2/
LOCATION:online\, Australia
CATEGORIES:Workshop / Masterclass
ATTACH;FMTTYPE=image/gif:https://wainnovationcalendar.com.au/wp-content/uploads/2022/04/Banner.gif
ORGANIZER;CN="Business Station":MAILTO:tristan@businessstation.com.au
END:VEVENT
END:VCALENDAR