Founders spend years creating value. But the decisions that determine how much of that value they eventually keep can be made long before anyone talks about a deal. Shareholder agreements. Investor terms. Governance. Customer contracts. Capital raises. The way you structure decisions as the company grows.  They can all seem like ordinary parts of building a business. Until an investor, private equity firm or buyer arrives and suddenly they aren’t. And that’s often when founders discover something they wish they’d understood years earlier, because the deal doesn’t start when the term sheet arrives, it starts much earlier.

KPMG have been looking closely at the decisions that shape founder liquidity and transaction outcomes, and will be sharing more on that soon, but in the meantime, they’re bringing together two founders who have been through liquidity events, alongside an experienced M&A lawyer who advises founders through transactions. This isn’t a webinar about selling your company, but about something much more relevant to founders at every stage. 

Hear about what founders wish they’d known before a transaction, the decisions that turned out to matter, what they would do differently and the issues that can quietly destroy value or negotiating leverage before a deal is even on the table. Also learn what happens when a buyer or investor starts looking under the hood: what they examine, where problems emerge and what founders can do well before due diligence begins.

You’ll leave knowing:

• Which decisions you’re making now could affect how much value you ultimately keep
• What founders wish they’d done differently before their own transactions
• Where buyers and investors find problems, and what you can address before they do
• How to create optionality, protect your leverage and be ready when an unexpected opportunity arrives