WA Sports Innovation Update & Insights – The Future of Fan Engagement and Stadium Experience

Facilitator – Cassandra Calleja – The Sports Networker

Cass is a Fractional Commercial and Fan Experience Director working across sports organisations, venues and technology providers in Australia and APAC. Her experience spans major events, venues and leading sports technology platforms, including roles with VenueNext (Los Angeles), ECAL, EngageRM and MyVenue. She most recently served as Head of Business Development & Client Relations at SVB LIVE a leading global sports venue conference as well as the Steering Committee for the SEAT Conference. Her work focuses on strengthening the connection between fan experience, commercial performance and venue operations.

Panellist – Matt O’Sullivan – Head of Data & Technology, Fremantle FC
Matt has recently started in the newly created role of Head of Data & Technology at Fremantle Football Club having spent 12 years in technology roles at Chelsea FC in the Premier League. Matt will share what he learned from his experience in the EPL, how it differs from the Australian sports environment and what fan engagement looks like for a professional sporting club.

Chris has been involved in sports facilities management for over 30 years, with more than 17 years’ experience as General Manager of Venues at VenuesWest. VenuesWest owns and manages Western Australia’s best sport and entertainment venues on behalf of the State Government. Chris will provide insights on the changing needs of fans across VenuesWest’s portfolio of facilities.