Virtual Global Expert Program: Jennifer Head
21 April @ 1:00 pm - 2:30 pm AWST
This session will explore how innovators can develop a credible and practical strategy for entering the NHS market.
While many companies focus heavily on regulatory approval and clinical evidence, successful NHS adoption depends on a much broader set of commercial, operational, and system-level factors.
Drawing on real-world experience supporting MedTech innovators, we will explore:
- How NHS decision-making works across clinicians, commissioners, procurement teams, and integrated care systems
- The different commercial pathways into the NHS and how to determine which is most appropriate for your technology
- Why strong clinical evidence alone is rarely enough to drive adoption
- Common strategic mistakes innovators make when approaching the NHS market
- How to realistically assess whether the NHS represents a viable and scalable commercial opportunity