Real-time fundraising adventures with Drew Pflaum (SavvyWise)

In this session, Drew Pflaum, co-founder and CEO of SavvyWise, will share a candid founder journey from idea to early traction, including the lessons, mistakes, trade-offs, and decisions that shaped the company’s first six months.

In July 2025, SavvyWise was just an idea. By September, the team had launched an MVP. By October, they had their first paying customer. The months that followed brought a rapid series of milestones: winning the Venture UWA incubator, passing $100k in sales, completing several capital raises, and seeing the company’s valuation grow across each round.

But behind those headline numbers is the more useful story: how the idea came together, how the team found early customers, what they learned from investors, and how they managed the pressure of building while fundraising.

About Drew:
Drew Pflaum, CPA, is the co-founder and CEO of SavvyWise. Before starting SavvyWise, Drew was a Director at Perth-based accounting firm Munro’s, and brings a background in accounting, advisory, and business strategy to his work as a startup founder, combining commercial experience with the hands-on realities of building a new company from scratch.