This 50-minute webinar will explore the strategic importance of intellectual property (“IP”) valuation and the wide range of business circumstances in which understanding the economic value of IP can inform better decision-making.

The first half of the program will examine the growing importance of intangible assets, the principal types of IP, and how valuation can support investment prioritization, resource allocation, and optimization of IP portfolios, while addressing common misconceptions about what actually drives IP value. The second half will focus on the practical applications of IP valuation across mergers and acquisitions, licensing and commercialization, litigation and dispute resolution, and financing and capital-raising activities. Throughout the discussion, the presenters will distinguish economic value from concepts such as development cost, patent quantity, technological strength, and legal validity, while highlighting how valuation principles intersect with licensing strategy and damages analyses. The program will conclude with practical perspectives on common misconceptions surrounding IP valuation and how licensing professionals and valuation experts can work together more effectively to support commercialization, negotiations, and strategic decision-making.