Join this practical 1-hour session to explore how to assess the economic value of datasets, discuss the key capabilities that organisations need to unlock business value from data, and hear first-hand insights from a leading global company.

Following a welcome by Erika Jimenez Leube, President LES Spain & Portugal, we will discuss:

• Market Trends & Data Valuation Demo. Why data is a strategic business asset and why understanding its economic value matters. Includes a live demonstration of a data valuation tool. Speaker: Santiago Azcoitía, Assistant Professor, Universidad Politécnica de Madrid.
• From Data to Business Opportunities. How organisations can build the capabilities needed to transform data into new products, services, and business opportunities. Speaker: Francisco Velasco, Director Open Innovation Company
• How Leading Companies Are Creating Value from Data. Real-world lessons and practical experiences from a global enterprise on leveraging data to drive business value. Speaker: Helena Molina, Lead IP Counsel SITA
• Q&A. Open discussion and questions by the audience.

By LES Spain & Portugal