From Idea to Business: First Steps [workshop]
From Idea to Business: First Steps
Most innovators end up pitching an idea, not a business. The idea is often excellent. But an idea is not something a customer can buy, an investor can back, or a partner can rely on – and the gap between the two is where most good ideas quietly stall. Closing that gap is not one big leap. It is a handful of first steps, taken in the right order.
This 90-minute workshop is for innovators and early-stage founders who have an idea and are trying to figure out those first practical steps. It is hands-on. You will leave with your own answers written down, not a set of slides.
What we will cover
- Understanding what you want, and how that shapes the business (30 mins)
- Your personal goals dictate the form your business should take. Licensing, lifestyle business, high-growth venture, or something else – each suits a different founder. Get this wrong and you will spend years building something you do not want.
Your secret sauce: intellectual property and your unique selling proposition
- What do you actually own, and why would a customer choose you over the alternative? Two questions every founder gets asked and few can answer clearly.
Customers, investors and the priority actions
- Who needs to say yes, in what order, and what does each of them need to see before they will?
Bringing it together: your 100 day plan
- The difference between momentum and busyness is a plan. You will build the first one hundred days of yours.
Who should come
- Innovators, technical founders and anyone with an idea they are serious about. No business background assumed. No jargon, no consultant-speak.
Details
Thursday 20 August 2026, 10:00am to 11:30am | Saltwater, Busselton | Free to attend. Places strictly limited to 12. | Bring your laptop or notebook!
About Experia Growth
Experia Growth is a Perth-based startup with 100+ years of combined experience across startups, scale-ups and enterprise. Our flagship business build, LaunchFocus, turns a raw idea into a properly structured, funding-ready business in 12 months.