Founders Across Borders: Why Global from Day One (and what that means)

​Most founders treat “going global” as a milestone they’ll deal with later. By the time they get there, the product, the team, and the company are already built around one market — and changing that is expensive, sometimes impossible without starting over.

​This session makes the case for the opposite approach: building global from day one, before you think you need to.

​What you’ll learn: Why “initial market” is a more useful mental model than “home market”, and what changes when you adopt it. | ​How product, team, and culture decisions made in the first few months determine how hard international expansion will be later. | ​The legal and entity structure decisions that are nearly impossible to undo once made. | What fundraising looks like when you’re building for multiple markets from the start. | ​A worked example of a company that built global from very early — and what it cost them.

​Who should attend: ​Early-stage founders who suspect international expansion is in their future, even if it’s not imminent. | ​Founders who have already made early decisions (team, tools, entity structure) and want to know what to revisit before it’s too late. | ​Anyone building a company they don’t want confined to one market. | ​You’re still working full-time, curious, with an idea you haven’t committed to yet.