Fast Doesn’t Mean Right: Product Thinking in the Age of AI

AI has fundamentally changed the economics of innovation. We can generate ideas, prototypes and working software in hours rather than months. But while our ability to build has accelerated dramatically, our ability to make the right decisions has not.

As execution becomes cheaper, judgement becomes the new competitive advantage.

In this thought-provoking session, Philippe Delalande explores why the organisations that thrive in the age of AI won’t necessarily be those that build the fastest, but those that consistently choose the right problems, align people around a shared intent, and turn technology into meaningful outcomes.

Drawing on lessons from product strategy, human-centred design and enterprise transformation, Philippe shares practical approaches to improving discovery, strengthening collaboration across disciplines, and making better investment decisions from idea through to delivery.

Because in the age of AI, building fast is no longer enough. The real advantage lies in building the right thing together.