Experia Growth, Typeset and Katapult BD are joining forces to help innovators and early stage founders set a solid customer base for their startups!

Customers are the lifeblood of your business. They are also the hard part many founders tend to leave until last. “Everyone I spoke to thinks it’s great” is not a customer. It is an assumption.

This free, practical session covers the Customer pillar of our Credible Business Framework. A credible business answers three questions: Will it work (Product)? How do we pull it off (Commercialisation)? Why will customers buy it (Customer)? Today we focus on the third. No business background assumed, no jargon.