WiTWA lunchtime webinar: How to keep kickass women in tech – Take a lesson from snowboarding

What’s the point of hiring kickass women if you don’t have an environment that supports their growth and desire to stay with your company?

We need to look outside the tech ‘bubble’ and adopt successful initiatives to truly and systematically increase the participation and retention of women in tech. We talk a mean talk about cultural fit, and then fail to look at industries based on culture that are tackling the gender inequality issue and winning.

Burton Snowboards started the Women’s Leadership Initiative which has seen the leadership team grow from 10% female to over 40% in the last 10 years. Nearly everything they do as a company is transferable to the tech industry.

Join Toni James, NZ-based snowboarder turned software engineer turned security consultant, for a lunchtime webinar as she shares the Burton story and what lessons can be learned to keep kickass women in tech.