WACHCI Expert Series Workshop 3 – Building Your Go-To-Market Strategy

“The most significant bottleneck in the adoption of healthcare technology to date has been distribution. Over the last decade, generations of digital health companies have struggled to reach escape velocity—not because their products and services weren’t transformative, but because they failed to find an executable path for sustainable distribution and value capture.” – Jay Rughani and Vineeta Agarwala, Andreessen Horowitz

In this workshop, we will step you through the key elements of an effective Go-To-Market Strategy from defining your value proposition, identifying which part of the market you create the most value, and determining who is likely to pay and how much. We will also explore which sales channels will be most effective to reach your target market.

Key learning outcomes from this workshop include:

• Defining and conveying your value proposition.
• How to reach your customer.
• Potential pathways and barriers to US & UK market entry.
• How to get market penetration.
• An overview of sales and distribution strategies.
• Understanding of payment models and pricing for digital and connected health.

Speakers:

• Bronwyn Le Grice, CEO, ANDHealth
• Adam Wardell, CEO, Previsior
• Jennifer Head, Midnight Health (UK)
• Kate Merton, Executive Director, Chicago ARC (US) – pre-recorded interview

WACHCI Expert Series Workshop 3 – Building Your Go-To-Market Strategy

Date: Thursday 20 July 2023
Time: Workshop 1:00 pm – 5:00 pm
Location: G24, Harry Perkins Institute

Conditions: 

• WACHCI workshops are free to WA Digital and Digitally Enabled Medical Technology Companies thanks to the support of the WA Life Sciences Innovation Hub.
• All participating companies will be required to participate in post-workshop surveys as a condition of registration. Companies which do not complete post-workshop surveys may be required to pay a registration fee for any future workshops.
• Numbers are strictly limited with only 30 seats available at each workshop.
• ANDHealth reserves the right to allocate limited availability to maximise the number of companies that will benefit from the program.

NOTE:
If you are interested in participating this workshop but have not attended past ANDHealth events or programs within the last three months, you are required to fill out the following form: https://airtable.com/shrvhIhns…