Startup Secondaries: Demystifying Liquidity for Founders & Teams

Secondary sales are one of the most debated topics in the startup ecosystem. While some investors are concerned that founders and team members may lack commitment and motivation when selling down shares, others recognise them as a crucial tool for founder wellbeing and team retention in today’s extended funding cycles. This webinar cuts through the controversy to explore how secondary sales can be strategically implemented to benefit all stakeholders.

Join for an exclusive webinar, which will explore:

• The mechanics of secondary sales – Understanding how these transactions work and when they may make sense for your startup
• Balancing stakeholder perspectives – Why some investors embrace secondaries while others resist, and how to navigate these dynamics
• Building sustainable equity incentive programs – How providing liquidity options can strengthen team commitment and motivation
• Real-world case study – Upcover’s approach to incorporating team liquidity into their Series A funding round