Optimise your marketing with AI

The topic of AI is here to stay, and it’s a conversation that regularly comes up with our clients. Which AI tools should you be using, and how to use AI most effectively in marketing roles. With so many AI tools out there, it can be difficult to know which ones to use, and which ones to avoid.

Our team has grouped together to deliver a workshop aimed at empowering marketers with AI tips, tricks and tools to make their daily work more efficient and optimise the results of marketing efforts.

Details:

• Date: Thursday 14th March
• Time: 9am – 12pm
• Venue: ALYKA office (146 Colin Street, West Perth)
• Morning tea and coffee provided.

What to expect:

Enhance your digital marketing with AI (presented by Hardik Gosai)

Tailored for marketing managers, this workshop delves into leveraging AI to make digital marketing a breeze. We’ll unpack how to use AI for SEO, learn how to gain insights into AI-driven keyword research, turn those keywords into search-optimised content ideas, and review and improve your current website pages.

Create content and write like an expert copywriter(presented by Rebel Boylan)

AI can be a great help in generating ideas, streamlining your content creation, overcoming writer’s block, and getting those creative juices flowing. We’ll discuss these fantastic opportunities that AI can have for content marketers but also highlight some of the limitations. We will provide practical examples, prompts and a list of our favourite AI tools for content creation so you can leave feeling empowered to create content with ease.

Unleashing creativity with AI (presented by Xixi Ma)

Our Head of Design and UX invites you to delve into AI’s role across creative and design. Gain insights into AI in digital design, focussing on principles and best practices for utilising AI tools during the design process. At the end of the session, you’ll have hands-on self-practice time to put your learning into action.

Presenters

Hardik Gosai, Digital Marketing Specialist

Hardik is our Digital Marketing Specialist, managing our Digital Tech Team to deliver campaigns that achieve our clients’ goals. Hardik has a strong data-driven approach and works closely with Google, Meta and other digital channels to keep up with industry trends. Hardik uses a range of AI tools to implement keyword research and campaign planning.

Rebel Boylan, Content Strategist

Motivated by her interest in the intersection of communication and technology, Rebel creates content strategies that attract and engage target audiences, driving business goals. And if she isn’t sure how, Rebel undertakes User Research projects to find out. With the ever-growing pressure on marketing managers to produce content in high volume since the introduction of AI, Rebel has tried and tested heaps of AI tools and will share her top picks for assisting with content creation.

Xixi Ma, Head of Design and UX

Combining knowledge of User Experience, design and accessibility, Xixi ensures each creative project looks fantastic, functions well and fulfils business goals. Her relentless perfectionism and stunning designs are vital for bringing client’s visions to life. Since the introduction of AI, Xixi and her team have adopted several tools that make design work streamlined and more efficient.

It’s a small, interactive workshop where you’ll get the chance to ask lots of questions and hear how other marketing managers are using AI. Numbers are strictly capped to ensure that the session is interactive and impactful, so reserve your ticket today.

As marketers, we understand the value of our skills and expertise and can be confident in saying that AI isn’t going to take over our jobs just yet. But, with the increasing powers of AI, it’s crucial to learn how to use AI effectively or risk getting left behind.