Morning Startup – How to Nail your Customer Interviews

Are you nailing your customer interviews?

Speaking with customers is a critical ongoing habit for startup teams in order to continue innovating and focusing efforts on the most important growth opportunities.

But are you making critical mistakes by leading the customer towards answers you want to hear? Or are you extracting genuine insights that, when interpreted intelligently, can take your startup to the next level?

There is an art to asking meaningful questions that allow people to explore their experiences and provide invaluable insights.

In this session, product master-mind, Isis Nair, will share proven techniques and strategies to conduct effective customer interviews. You’ll discover the art of asking the right questions, interpreting responses, and uncovering hidden needs from real-life examples.

Don’t miss this opportunity to sharpen your customer research skills and take your startup to new heights.

About Isis
Isis is an ex-Googler and angel investor with 20 years of experience in product management. She is a software engineer by training and a lifelong adventurer who is passionate about the human side of technology.

Her journey began at Google in Sydney and then Silicon Valley, where she honed her skills before transitioning into product management and executive roles across various high-growth tech startups, including Health Engine, RAC, VGW, Decimal, and NGIS.

Isis has a long history of supporting early-stage startups. She has notably contributed as a director at Founder Institute Perth, and through her mentorship roles at Curtin University’s Accelerate and Ignition programs, where she served as an Entrepreneur in Residence. She has also recently started angel investing through Blackbird’s “Startmate’s First Believers” program.

Most recently, Isis left her executive job at a startup she helped grow from approximately $100 million in revenue to well over $2 billion in 2.5 years to start Isis Nair Coaching/Consulting.