How to use Xiaohongshu (Red) to Market to the Chinese Audience
Known in Chinese as Xiaohongshu, or Little Red Book (Red), this leading “lifestyle platform” has rapidly gained traction among global Chinese-speaking communities. Launched in 2013, Red now boasts over 300 million users, including 2 million in Southeast Asia, according to recent reports. With its diverse functions, ranging from socializing and shopping to general internet searching, […]
