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Increasing the distribution of your new product or services, by Tristan
24 June 2022 @ 2:00 pm - 3:00 pm AWST
In this session, we will discuss the importance of building new paths-to-market of varying kinds
One of the most important activities of the business building process is continuously increasing the distribution for our products & services by:
(1) Discovering new candidate sources of qualified leads
(2) Creating a list of ‘sources of qualified leads’ be they:
– Channel Partners (Key Partners)
– Email Databases
– Online Platforms (i.e. LinkedIn)
– Event platforms (i.e. Eventbrite)
(3) Capitalising on the existence of sources of qualified leads through activating these sales channels
We must also consider the impact of pivoting to a different Customer Segment / Key Partner type on the relevant ‘sources of qualified leads’.
Let’s also discuss outsourcing the work of increasing distribution to our PAs or EAs.