Importance of investing time in Sales Enablement activities, by Tristan

In this session, we look at the importance of investing time in Sales Enablement activities

As a small business owner or startup founder, you are often torn between working IN the business vs ON the business vs ABOVE the business.

The purpose of this session is to look at the importance of working ON/ABOVE the business on sales enablement.

For those who haven’t yet come across sales enablement… Sales enablement is the process of providing your sales force and channel partners with the information, content and tools to help them sell more effectively.

We’ll discuss ‘The Who, What, How and Why of Sales Enablement’