How to use Xiaohongshu (Red) to Market to the Chinese Audience

Known in Chinese as Xiaohongshu, or Little Red Book (Red), this leading “lifestyle platform” has rapidly gained traction among global Chinese-speaking communities. Launched in 2013, Red now boasts over 300 million users, including 2 million in Southeast Asia, according to recent reports. With its diverse functions, ranging from socializing and shopping to general internet searching, Red has become the go-to platform for the Chinese-speaking diaspora, influencing opinions on everything from tourism hotspots to referendum voting.

Discover how to leverage Xiaohongshu (Little Red Book) to enhance your marketing strategies in our exclusive master class.