Fundraising Foundations – Timing, Valuation & Investor Expectations

​In this session, Remco Marcelis (Standard Ledger) and Jason Atkins (Torus, ex-Cake Equity) walk you through the core mechanics of fundraising. With years of experience helping hundreds of startups, they’ll demystify the rules of the game so you can approach your raise with confidence and avoid the most common mistakes.

Key Topics

• When and how to raise capital – timing your raise for maximum impact
• Types of investors & funding rounds – equity, convertible notes, SAFEs and more
• Valuation – how to think about it at your stage
• What investors want to see – decks, financials, and getting your cap table right
• Common pitfalls to avoid – real-world lessons from other founders

​If you’re considering your first raise – or want to make sure your next one starts on the right footing – this session will give you the clarity to step into investor conversations prepared.