Founder Story: How Ida Sports’ Discovery Cut Costs & Raised $2.5M

In this practical session grounded in the Disciplined Entrepreneurship model, you’ll see the actual deck that raised the first $2.5 million for Ida Sports and unpack the customer discovery work that shaped it.

Ben will share how early customer interviews helped Ida Sports more than halve production costs, refine their feature set, and avoid building the wrong product — reinforcing why early validation is critical for first-time founders.

Perfect for early-stage builders, this session blends theory and practice, with actionable insights you can apply immediately (and a timely lead-in to our upcoming pitch practice session).