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Finding & securing your first anchor client as B2B startup, by Tristan
20 June 2022 @ 2:00 pm - 3:00 pm AWST
In this session, we examine how to ‘sniff out’ an Anchor Client for B2B ventures using a combination of software tools
The importance of securing an Anchor Client for your B2B (or B2B2B/C) startup cannot be understated, it represents:
(1) Your first commercial sale
(2) The first step to proving your Business Model to investors, advisors and team members
(3) Escaping the notorious startup ‘valley of death’
(4) The road towards a successful business and future profitability
(5) Substantially strengthening your Investor Proposition to professional/institutional investors
(6) Linking into the exact right part of the supply chain
(7) Transitioning from a startup to a properly resourced business!
Lets dive head first into this all-important go-to-market related topic!