Simona Hughes is a seasoned financial expert dedicated to helping businesses thrive and families build lasting wealth. After nearly two decades working with some of the world’s largest corporations, as well as small start-ups, she left the UK’s corporate scene to start a family in Perth. She now channels her expertise as a consulting CFO, providing invaluable business advisory services that simplify operations, drive profitability, and empower business owners to achieve both financial success and a better quality of life.

Simona believes that money should work for you—not the other way around. She’s passionate about making financial freedom accessible, whether through budgeting basics, financial resilience, or strategic business growth. Her mission is to bring clarity, sanity, and freedom to business owners, helping them transform their businesses while maintaining a fulfilling work-life balance.