FFS/FIPWA Masterclass Workshop – New Product Development

About the Masterclass Workshops

Held at the state-of-the-art Food Innovation Precinct Western Australia (FIPWA), the FFS Masterclass Workshops are designed to arm emerging and established agrifood industry stakeholders with the tools and knowledge to further their business. Workshop participants will gain access to leading minds within research, government and industry as they share experiences, methods and practices to help build resiliency and spark innovative thinking. Participants will also be provided with a platform to collaborate with fellow attendees, to share thoughts and workshop ideas on how to strive towards success together.

This Session

Do you have an idea for a new food and beverage product but don’t know how and where to start? Are you interested in expanding your product range into a new category? The FFS Masterclass Workshop on New Product Development (NPD) will provide you with key insights and methodologies surrounding the development of a new product, the thought process behind design, research and strategies for launch.

With the objective of providing participants with the knowledge and confidence to set them on the path to developing a new product, this workshop will look at the key components and steps associated with NPD. Participants will hear from innovation experts, business professionals and Australian SMEs that have experienced success in launching a new product to market. Attendees will also be involved in activities to help plan the development of a new product and cover off brand strategies and marketing activities.

Limited availability. Register now to confirm your spot.

Speakers

Dr Shyamala (Shy) Vishnumohan | Nutritionist

Dr Shy Vishnumohan is a highly regarded industry professional, combining qualifications as a Food and Nutrition scientist and Accredited Practising Dietitian, devoted to promoting health through food. Her mission is to empower Consumers, Health Care Professionals and Industry by enhancing their understanding of the impact of food on health, facilitating the creation of food choices and optimal diets for overall well-being. With her profound grasp of scientific principles and practical expertise, Dr. Shy is a trusted advisor sought after by the food industry stakeholders for evidence-based strategies.

Nadia Coetzee | CEO of Root Your Health

With an unwavering commitment to driving positive change in sustainability and addressing critical issues such as food waste and hunger relief, Nadia Coetzee is deeply dedicated to employing smart technologies, upcycling practices, health consulting, and consumer education to make a lasting impact. With an extensive background in food science, health consulting, and sustainable practices, Nadia possesses the knowledge and experience necessary to lead transformative projects that benefit both the environment and society.

Kenneth Yap | Lecturer in Marketing at Murdoch University

Kenneth Yap is Lecturer in Marketing at the College of Business, Murdoch University. He is also the co-founder of The Marketing Interchange, a multinational market research industry that specialises in retail. As a career marketing professional, he has worked in new product development and marketing strategy with global brands such as ExxonMobil, Pepsi Worldwide, Nike, MTV, and LG Electronics. He considers himself a ‘pracademic‘ who can ‘walk the talk’ and bring real-world business experience into the classroom.

Mei Yong | CEO of My PlantCo

Mei has over 20 years of hands-on experience in the food & beverage and FMCG industries, with a deep family history in operations spanning Australia, New Zealand and Malaysia. Mei is the Founder and Chief Executive Officer of My PlantCo – a plant-based WA company focussed on creating products that are loved by people and planet. Mei has been involved in the launch and evolution of each of My PlantCo’s three distinct brands – Real Oats, Kado and Turban Chopsticks.

More speakers to be announced soon