DEADLINE: ASC Virtual Innovation Hub: The Park

The Park is a virtual innovation hub led by the Australian Sports Commission (ASC), designed to connect technology-driven companies with the Australian sports sector to tackle key challenges and unlock system-wide value.

The initiative will focus on five foundational challenges:

1. Harnessing Data, AI and Machine Learning – advancing governance, tools, and integration to generate meaningful value across the sector.
2. Next-Generation Wearables – enabling real-time monitoring of human performance and delivering actionable insights.
3. Digital Twin Technologies – developing simulations to enhance decision-making, strategy, and performance outcomes.
4. Brain Performance Innovation – supporting ethical approaches to performance, assessment, treatment and Return to Play (RTP) protocols.
5. Environmental Sustainability in Sport – driving innovation that reduces the sector’s environmental impact.

Through a six-month co-designed program, The Park will bring together selected technology firms, NSO/Ds, and the ASC to accelerate solutions from Technology Readiness Level (TRL) 4 to TRL 8+. Upon completion, the ASC and participating NSO/Ds may pursue further collaboration, procurement, and deployment of proven technologies at scale.