CERI: Customer Development Masterclass (Week 1)

Run over 11 weeks, the Customer Development Masterclass (CDM) will teach you the essentials of validating your customer problem/solution fit, developing and adjusting your business model and launching your business in the real world. You and your team will be in the driver’s seat for growing your business, with the ultimate tools and expertise at your fingertips through the CDM program.

Outcomes:

• Move away from a process of leading with the solution to understand the customers problem and how your solution can solve these problems.
• Recognising where your own biases may be preventing you from moving your project forward.
• Apply an experimental approach to testing and validating your early adopters and getting customer traction as soon as possible.
• Removing the fear of selling by flipping the sales process, from a push (outwards) approach to a pull (inwards) approach tied to solving customers problems.
• Shaping an appropriate business model which is aligned to your current project lifecycle.