Known in Chinese as Xiaohongshu, or Little Red Book (Red), this leading “lifestyle platform” has rapidly gained traction among global Chinese-speaking communities. Launched in 2013, Red now boasts over 300 million users, including 2 million in Southeast Asia, according to recent reports. With its diverse functions, ranging from socializing and shopping to general internet searching,… Continue reading How to use Xiaohongshu (Red) to Market to the Chinese Audience

As the Australian Government sets to release its highly anticipated mandatory packaging design and stewardship guidelines this year, many industries are preparing for a packaging revolution. Edge Impact’s The Future… Continue reading The Future of Packaging