Building effective & lucrative channel partnerships by Tristan

Learn how to apply co-creation partnerships ‘Crazy Quilts’ principle of entrepreneurship to your business!

Co-creation partnerships

Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants.

As a bonus we will briefly review the other 5 core principles of Effectuation (https://www.effectuation.org/):

1. Means ‘Bird-in-hand principle’

2. Leverage Contingencies ‘Lemonade principle’

3. Worldview ‘Pilot-in-the-plane principle’

4. Effectual Cycle

5. Focus on downside ‘Affordable loss principle’

The effectuation principles are designed to help small businesses owners & startup founders improve their ‘entrepreneurial efficiency’.