In this session, we examine how to 'sniff out' an Anchor Client for B2B ventures using a combination of software tools The importance of securing an Anchor Client for your B2B (or B2B2B/C) startup cannot be understated, it represents: (1) Your first commercial sale (2) The first step to proving your Business Model to investors,… Continue reading Finding & securing your first anchor client as B2B startup, by Tristan