Tourism is entering a new era and Western Australia has an opportunity to lead the way.

ECU World Tourism Day 2026 brings together leading voices from government, industry, technology and academia to explore how artificial intelligence and digital innovation are transforming the future of tourism.

Aligned with the UN Tourism 2026 theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism,” this high profile half day forum will explore how emerging technologies, including generative and agentic AI, smart mobility, immersive experiences and predictive analytics, can create more sustainable, inclusive and resilient destinations.

Discover how innovation is reshaping the way we manage destinations, protect our environment, support our workforce and create better experiences for visitors. Join the conversation and be part of shaping the future of tourism in Western Australia and beyond.