From core story to successful commercialisation [ACS Webinar]

This session is designed for founders, researchers, innovators, technologists, commercialisation teams, startup leaders, and organisations seeking to move beyond technical validation into market momentum. It is particularly relevant for people working on emerging technologies, deep tech, AI, sustainability, infrastructure, or mission-driven ventures attempting to bridge the gap between invention and adoption.

Key Takeaways:

• Understand how to determine whether an innovation solves a problem people viscerally care about rather than simply admire intellectually.
• Gain practical frameworks for testing assumptions early and reducing the risk of building products without commercial pull.
• Explore how emerging ventures can create category leadership before markets fully mature.
• Learn how to articulate a venture’s deeper strategic significance so it resonates with customers, media, investors, policymakers, and partners.
• Understand how communications, positioning, and storytelling can operate as strategic infrastructure rather than marketing decoration.
• Develop a stronger ability to identify hidden leverage points that can accelerate traction and cultural relevance.