KA-BLUEY – Tales of an explosive success story

Join CERI for an exclusive webinar with Kate O’Connor, the strategic mind behind Bluey’s meteoric growth, from beloved Aussie icon to a $4B global brand.

Learn how she built Bluey into what it is today, as the strategic backbone of the brand for six years. Find out how she created optimal value, how she knew when to say yes and when to say no, forged beneficial partnerships that many saw as impossible and was forward-thinking enough to spot the opportunities of a lifetime.

How does this relate to a startup in WA? Kate knows how to see all that is possible and build from there. After founding Magic Sprinkle in 2025, Kate has worked with a range of clients in a range of industries and stages of growth. This is your chance to learn from an expert on everything brand and commercial strategy. Learn how to find and navigate golden opportunities, utilise your IP and transform a good brand into an exceptional one.