The Executive Summary

What are CEOs looking for in Communication professionals?

What do they value the most and where do they see the profession heading?

Forward-thinking CEOs are recognising the benefits – and necessity – of engaging a wider variety of internal and external stakeholders, including the employees they are trying to retain and attract, the customers they are trying to keep happy, policymakers on both sides of the aisle, social groups advocating on any number of issues, public perception, an expanded focus on ESG and the benefits and perils of AI. The list goes on.

This is the first thought-leadership event IABC WA is holding where we will focus on the view of the senior leaders that many communicators in the room support on a day to day basis – the CEO.