Workshop: A new Paradigm for Science Communication

SEMINAR – UNSCIENTIFIC COMMUNICATION

How do we get people to pay attention to science that really matters? Some research gets ignored, some gets disputed, and the results can be disastrous. For example, human response to climate change has been too slow – we are decades behind an ideal response – and science communication has played a big role in that disaster. Why did it go so wrong?

How could we have communicated with people in a way that provoked a positive response, instead of opposition and political polarisation? We need a new paradigm for science communication, that really connects with people and engages them in a way that leaves them feeling good about themselves – one that will work in many different contexts for different audiences. The catch is, it needs to be unscientific!

WORKSHOP

Inspiring greater creativity and confidence for all researchers

1 hour workshop 3 PM – 4 PM

Register for workshop here

This workshop is a taster for a new way to think about communication of academic results that will leverage researchers’ passion and harness their creativity in a way that brings much greater reach.

We’ll cover how to grab your audience with a great hook, how to keep them with great story telling and how to conquer nerves and deliver your message in a captivating way.

Bring your own research that you’d like to communicate more clearly, and we’ll try the techniques out!